Claiming Our Voice

Whether you are a business selling a product online or a writer trying to attract an audience to your blog, it has never been harder to get people to visit your website. After all, there are many millions of websites out there that you have to compete with, and at least a few hundred who are selling or writing about the same things that you are.

There are some technical tricks you can employ when it comes to internet marketing, and the most effective use search engine optimization, or SEO, to ensure that your business or blog appears higher in search engine results. Behind the scenes this is achieved through a very complicated algorithm; luckily you don’t need to understand the science in order to take advantage of SEO and promote your website to more potential customers or viewers.

Get Trained in SEO Basics

However, it is worthwhile getting some training in how to use SEO and how best to employ it in order to achieve your goals. Which company you use for this training, and how much you spend, will depend on a lot of factors — not least whether you are in it to try and make money or just for the fun of creating your own blog.

There are groups like OMG Machines which charge thousands of dollars for their intensive and comprehensive SEO training, probably way beyond the means of most college or high school students blogging about their favorite music band or fashion label. Yet if you are a small or medium-sized business, you might consider this an investment in the future of your business.

Shop Around for the Right Course

It is always worth checking out some of the other companies and organizations which offer training in SEO. Courses aren’t just run by commercial organizations; colleges also offer qualifications in SEO and internet marketing, ideal if you are considering this line of work as a potential career.

Check out the testimonials from previous “students” of these courses too, checking first to see that they are from legitimate businesses themselves. Read an OMG Machines review 2017 and you will probably find a lot of people satisfied with the scale and content of the course, but a little disappointed with the costs, whereas college courses are often reviewed as better value but perhaps not able to focus as much on business internet marketing as budding entrepreneurs would like.

Free SEO — What’s the Catch?

There are some individuals and groups who claim to offer free SEO advice, either generally or for a specific website. Some of these deals are simply as good as they seem, others are a hook to pull you in before they start asking for money for more advanced courses and instruction. In other cases, you may find that the free advice you are being given isn’t actually very helpful.

However, if you are a bedroom blogger, a few pieces of free SEO wisdom might be all you need to get started and to start to get your website noticed. As and when your site becomes more successful, you can always come back and take some more advanced, paid-for tuition.

Benefits of College Courses

While commercial organizations like OMG Machines might appeal to business owners over academic courses at colleges, there is one major advantage in signing up to an educational institution for your SEO and internet marketing course: taxes. If you own or run a business, the cost of work-related education and training can be offset against taxes come at the end of the financial year, but only if the courses are provided by a recognized educational institution. Courses taken with the organizations such as OMG Machines may be perfect for your business needs, but there will be no tax relief come April.

Courses at a reputable establishment also remove any of the doubts or concerns you may have about signing up with an internet training company online. After all, there are no guarantees about the standard of training you or your staff will receive, whereas if a college course is not up to scratch, you can make a complaint to the institution itself.

Whatever option you decide to go for — free SEO hints and tips, expensive specialist training online or courses at a recognized college — the lessons you learn will only work if you, and members of staff or blog contributors, employ the SEO and internet marketing skills you have learned. Follow what you have been taught and your website or blog should soon start to see an impressive increase in the number of visitors.

Search engine optimization, also known as SEO, is one of the best online tools for increasing your website’s reach. Cheaper than advertising –– although you might have to pay out for some training in how to use SEO before you begin — it has the potential to help you reach thousands or even millions of potential customers by making sure you appear higher in the lists of results produced by search engines like Yahoo or Google.

SEO is very complicated behind the scenes, and there are advanced ways to promote your website, but the way it works is actually pretty simple. Once you have found a Delaware SEO company, like http://delawareseoguy.com, or a college in California that runs a course in the basics, you and your staff can get started boosting your business.

Keywords and Search Engines

Think about how you would go about searching for that Delaware company for a moment. When you get to your search engine of choice, you would probably enter something like “Delaware SEO training” perhaps adding the name of your local town or city to narrow the searches even further.

The words that you have typed are what is known in search engine optimization as keywords; the words and phrases that help you — and the search engine – narrow down the hundreds of millions of websites out there into a list that is actually useful to you as the searcher.

Analysis of websites by SEO specialists has found that when people are looking for common products and services, they tend to use the same keywords — and even type them in the same order. Therefore, if you know or can calculate what these keywords are, and make sure they are included in the text on your website prominently, then you will match more searches and be located higher in the results returned by search engines.

Get a Boost from Backlinks

However, if you are searching for a very common keyword such as “holiday” or “automobile,” there are still going to be many millions of websites that will match these. How do Bing, Google, and other search engines decide which websites will be placed higher in the list of results they return?

This is where backlinks come into the equation. If a company’s website is featured somewhere else on the internet, perhaps in an advert or referenced in a review, then this is a backlink, and the more backlinks a site has, the higher it will appear in the search results. It is a way of filtering the search results for quality, working on the assumption that a website that is advertised or mentioned a lot elsewhere is more established. If you are running SEO for a business or organization, then you need to try and get your website address out there in other places — blog posts and forums are one cheap and easy way to do this.

Quality and quantity

As well as checking for the quality of a website by using backlinks, search engines also carry out complicated analysis of websites to calculate how long, on average, people spend on sites when they are directed there. If they only spend a few seconds on a site before moving on or returning to the list of search results, then the algorithm run by search engines make the assumption that this site has not actually met the searcher’s demands — and that is, therefore, unlikely to meet the demands of future searchers using those same keywords.

However, if you spend time on the website, perhaps even clicking through to additional pages on its internal menus, then the search engine remembers this next time someone uses those same keywords and places it higher in the list. This is an incentive to produce not only a website that delivers what your customers are likely to be looking for, but also to make sure that your webpage is attractive, with colorful images, and that it is easy to use. Your site may have great content but if potential customers cannot find it they will soon move on — moving your site further down the search list.

Some of this technical jargon may be a little bit daunting to those who are not as IT savvy as SEO experts. If you decide you want to employ an SEO specialist to make changes to your company’s website, their success or otherwise comes down to a very simple equation, one that even can be made without any technical knowledge: have more people been visiting your site and have you been making more sales online?

It shouldn’t be any surprise to know that our skin begins aging quickly in our early twenties and, depending upon lifestyle and genetic history, the slide to older-looking skin can be a slippery slope downhill. As we all age, we lose collagen under our skin which causes it to appear less glowing, less moisturized, sagged, and our former “trouble spots” become much harder to tame. This is something everybody goes through, but some seem to keep their youthful glow much longer than others.

It’s Not Fair

We have all met people much older than ourselves whose skin looks much more refreshed, dewy and tight. It’s easy to feel envious, wonder why we weren’t so lucky, and feel a bit frustrated with our own dull-looking face and neck. We may even reconsider surgery, which we had dismissed before, due to the invasiveness and the fact that so many facelifts have gone horribly wrong. After all, just one slip of the scalpel has left some barely resembling their former selves. We have all thought, even briefly, about injections, but the cost of keeping them up every 4 months is quite a commitment, even at our frustrated best. However, we would all like some results, without the cost and pain of surgery and injections. Well, the good news is there is a product which has become wildly popular and shows result like no other – Life Cell.

How It Works

We all know that any face cream will moisturize, but for long lasting and visible results the skin needs more than moisture. Those who wish they could magically make wrinkles disappear have a dream come true with Life Cell, as this formula “hides” those wrinkles in plain sight. The formula redirects light, that determined enemy which can make anyone look haggard, away from the crevices of wrinkles. This quickly makes wrinkles and lines much less visible and highlights smoothness around the eyes like magic. No need for eye cream, the one and only Life Cell product does it all. Every area of the face is improved instantly and the effects and benefits continue with every use.

Why It Works

The real story behind the instant effects of Life Cell is the formula of 6 different anti-aging ingredients which work with any skin type, and will continue to reduce aging effects the longer it’s used; no Life Cell review is complete without these facts. This all-inclusive product, when used twice a day, makes dramatic changes due in part to the diligent efforts of researchers of the ingredients at Yale University, Harvard University, Cornell University, and Oxford University’s Medical Department. The use and strength of the ingredients in Life Cell are well documented, and the blending of all six in one serum is nothing short of a breakthrough. Skin will become smoother, brighter, discoloration will even out, and saggy areas will tighten. The strength of each ingredient is nothing new, but the formulation of all of them together makes a formidable enemy for aging skin.

Ditch the Surgery

Those who have considered surgery most likely had one big problem with the idea. If my face needs repair and help, why would I then have it cut up? It’s very invasive, recovery time is long and painful, and with so many details which could go wrong, why take a chance? With those who have used Life Cell, their fears about needing surgery, painful injections or painful abrasive treatments have been put to rest. Users no longer need to concern themselves with the idea that surgery is the only option. Life Cell has created changes never thought possible without much more money, time, and pain.

The Best Proof Is You

We have all been consumers, and we all recognize the fact that when a company offers a free trial, they must be pretty confident about their product. The time and investment it takes to offer free trials does not come easy, so it makes sense they would feel sure customers will buy after sampling. This is exactly how Life Cell works. The best proof, after all, is the results Life Cell is sure each person who orders the free sample will experience in a very short time. That kind of confidence is built from thousands of satisfied customers, reviews from those who could spend any amount of money on anti-aging products or procedures, and the simple truth that Life Cell will be the answer so many have been looking for. The old adage that “seeing is believing, but trying is buying” has never been so true.

Hey everyone! Glad to see you here at the claiming our voice website where we happily write and post the thoughts and views (and some reviews, too) about stuff that we find interesting. We hope, of course, that you, too will find what we write to be useful and of interest.

It’s always fun to discover different things that are out there in the marketplace. We’re glad that you’ve chosen us to start your own search. In the coming weeks and months, you’ll see a lot of articles appearing right here on these pages. Thanks so much for stopping by, and we’ll see you again in the next post.